Joshua Frankel

Coke Happiness Factory 1 & 2
dir. Kylie Matulich and Todd Mueller of Psyop
2006/2007

I created both previz and final animation for the marching band sequence in Psyop's Coke Happiness Factory 1. For the longer sequel, Coke Happiness Factory 2, I focused solely on previz, handling three separate sequences.

Creating previz for fully animated films of this scale can be surprisingly similar to creating previz for live action productions. The previz animator works with the director at the beginning to create the blocking and becomes kind of like the camera department. The final animators then become the actors while other artists take on the roles of costume, set dressing and lighting departments, each adding their own embellishments along the way.