"D-Day", "Blizzard" and "Wild Boar"
30 seconds each
I directed three spots for KA-BAR, the first commercials ever for a brand over 100 years old.
The agency, Rawle Murdy in Charleston, asked me to develop concepts for animated treatments to tell true stories sent in by KA-BAR owners. I pitched the idea of animated tattoos and they dug it. Both RM and KA-BAR were a dream to work with creatively.
Following the release of these videos, viewership of the KA-BAR website has doubled every month to date and annual sales increased by 35%. Badass.
Hunting knives and tattoos share an inherent primal nature, and tattoo art is an aesthetic that the customer base connects with. It's a strong connection between concept and product.
Director: Joshua Frankel
Production Company: Earthworm
Producer: Elissa Federoff
DP : Jeff Barnett-Winsby
Sound: John Moros
Post: Omega Darling
Creative Director: Zach Shukan
Tattoo Illustration: Damara Kaminecki, Johnnie Kravetz, Brett Zarro
Hand Animation: Henry Hilaire
Compositors: Dan DiFelice, David Sarma
Design: Luka Romel, Azusa Kobayashi
Agency: Rawle Murdy
Creative Director: Rich Terry
Associate Creative Director / Copy: Henry Mathieu
Account: West Herford